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FOOD FOR THOUGHT IN THE MUSIC WORLD

Recent news, commentary, and ideas.

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SERVING AUDIENCES

The Mystery of the Missing Audience
Non-Profit Quarterly: Woods Bowman
How is it that the percentages of the U.S. population who had attended an opera performance declined from 3.2 percent in 2002 to 2.1 percent ten years later but the Lyric Opera of Chicago’s ticket sales were up by 15 percent? It’s probably not luck.

A Bold Statement: IU Opera Theater’s 2014-15 Season
Herald Times: Peter Jacobi
We’re asked to “Go Boldly” during the 2014-15 IU Opera and Ballet Theater season. “Our aim is to serve our students and our audience,” says Dean Gwyn Richards.

Poll: What Americans Think About Music
60 Minutes/Vanity Fair
The annual overview of what Americans listen to. Mozart features strongly in one of the questions “Which artist would you want your child to study?” But the Beatles come first.

GENERAL NEWS AND OPINION

Tremors at Till as New York Loses its Classical Agenda Maker
Slipped Disc: Norman Lebrecht
When Time Out London sacked its classical editor Jonathan Lennie last December, there was an immediate box-office impact, especially for chamber music and esoteric genres. The magazine had a mainly young, sometimes geeky readership, who relied on it for essential guidance. Many have not been seen again in classical halls after the magazine, now free, abolished classical listings altogether.

Why The Vienna Philharmonic Is Worthy Of Opera’s Million-Dollar Prize
The Telegraph: Rupert Christiansen
It's time to set the record straight on the Vienna Philharmonic Orchestra, the deserving winner of opera's richest prize, says Rupert Christiansen.

When Amateur Musicians Join a Pro Orchestra
Slipped Disc: Norman Lebrecht
A fascinating experiment in Columbus, Ohio. More should try it.

Sir Mix-A-Lot To Perform His Tunes With Seattle Symphony
Musicfeeds.com
American MC and Baby Got Back star Anthony Ray (aka Sir Mix-A-Lot) will be a special guest at an upcoming performance by the Seattle Symphony, which will feature a brand-new composition which re-works Ray’s music. The piece is part of the symphony’s Sonic Evolution series of performances.

Can (San Diego) Opera Become a Sustainable Art Form?
KCET: Thor Steingraber
As the San Diego community and opera lovers throughout the region hold their breath, it is useful to step back and take a historical perspective on opera in Southern California.

Young, Rich and Ruling Radio, Country Walks a Broader Line
The New York Times: Joe Buglewicz
On the radio, country has displaced Top 40 as America’s most popular musical format. Its biggest star is Taylor Swift, a 24-year-old phenomenon who last year earned more from music than any other singer. And in June, Rolling Stone, the rock ’n’ roll bible, will introduce a website devoted to the genre.

Finding Freedom through Song
Chorus America
Prison choirs help inmates reconnect with their self-worth and build a sense of community –both inside and outside prison walls.

Old Violins vs. New: The Full Video and Scientific Paper
Slipped Disc: Norman Lebrecht
No more speculation. The instrument maker Andreas Hudelmayer has posted both videos of the Paris Experiment and the scholarly paper, ‘Soloist evaluations of six Old Italian and six new violins,’ for serious study and evaluation.

CHANGES IN THE MARKETPLACE

J&R Closes its Downtown Music and Electronics Store
WQXR: Brian Wise
The legendary Lower Manhattan music and electronics store, is shutting its doors after 43 years in business. Battered by an increasingly tough climate for music and consumer electronics retailers, the store handed out pink slips to its employees on Wednesday.

Advertisers Spend More Online Than on Broadcast TV for the First Time
Variety: Marc Graser
Annual ad buys on mobile devices soared to $7.1 billion last year, up from $3.4 billion in 2012, according to a new study by the Interactive Advertising Bureau and PricewaterhouseCoopers. The companies lump search, display and video ads together in the mobile category, which accounted for 17% of the Internet ad market.

Millennials Trust User-Generated Content 50% More Than Other Media
Mashable.com
It seems as if millennials have avoided traditional media ever since they learned how to read. The results of new research by marketing startup Crowdtap and the global research company Ipsos shed new light on how the connected generation gets its news. When it comes to trust, it turns out, millennials almost always choose their peers over professionals

12 Reasons Why Music Copyright Will Always Be Broken
Digital Music News
Think music copyright is a broken mess? Well, it will probably stay that way for a number of reasons.

Download Sales Are Already Down 13.3 Percent In 2014
Digital Music News
It looks like last year’s declining digital download trend is going to continue. Billboard has reported first quarter Nielsen SoundScan numbers. Surprise to no one, on-demand streaming continues to rise, eating into sales. Keep in mind that 2013 was the first year that digital download sales ever declined.

INNOVATION

Google Glass Just Became an Excellent Way to Live Stream
Mashable.com
Livestream.com launched its first app for Google Glass, which app allows users to broadcast events to others through Glass in real time.

Buy a Share in Art for Just £5
The Art Newspaper
A new trading platform, My Art Invest, is offering clients a chance to be part of the art market without spending their life savings .

FOR FUN

Stephen Colbert May Be A Worthy Successor To Letterman, But ‘Stephen Colbert’ Was One Of TV’s Greatest Characters Ever (Seriously)
Vulture: Jesse David Fox
Stephen Colbert will do great in his new job. I'm fairly certain of this. But is it really worth losing "Stephen Colbert," maybe the single greatest comedic character ever built on TV?

JOB RESOURCES

Bridge: Worldwide Music Connection
Access to 3000+ music listings including job openings, festivals, and internships.

Log on at http://necmusic.edu/bridge.
Email jumpstar@indiana.edu for login information.

Musical America Careers Portal
Access to a large selection of jobs available in performing arts, post an anonymous resume, or create an alert to be notified of new vacancies.

Visit the Project Jumpstart website > Your career development and entrepreneurship program!

 
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