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FOOD FOR THOUGHT IN THE MUSIC WORLD

Recent news, commentary, and ideas.

MEMORIAL DAY TRIBUTES

Asleep In Dress Blues:
Music For Memorial Day

NPR Deceptive Cadence: Tom Huizenga
Memorial Day can all too easily mark the start of grilling season and retail sales events instead of fulfilling its original purpose, honoring those who lost their lives in service to our country. NPR’s Tom Huizenga republishes and annotates a set of evocative music videos that celebrate our heroes, comforts the family and friends of the fallen and causes us all to think — not about the weekend's bargains but the everlasting cost of war.

ARTS ENTREPRENEURSHIP

Throughout this week, a group of seven distinguished guest writers respond to questions from Barry Hessenius (of Barry's Blog) on the topic of Entrepreneurship and the Arts.

NATIONAL

Cleveland Orchestra: Finding Tomorrow’s Classical Fans
New York Times Video: Craig Duff
As orchestras see audiences age and dwindle in size, the Cleveland Orchestra is trying to attract the youngest audience of any in America by its 100th birthday in 2018.

Music Kept within Reach
Glendale News Press: Sameea Kamal
The 27-minute-long documentary, "I Am a Fine Musician: El Sistema's Inspiration in a California School," shows the implementation of the El Sistema education model in Los Angeles schools by focusing on the children and teachers of the Verdugo Young Musicians Assn. Music Project at Longfellow Elementary in Pasadena.

Kevin Smith to be Interim CEO of Minnesota Orchestra, Starting in Fall
MinnPost: Pamela Espeland
Kevin Smith, former president of the Minnesota Opera, will serve as interim president and CEO of the Minnesota Orchestra after Michael Henson leaves and until a permanent successor is found, the Orchestra announced late Thursday.

San Diego Opera Will Not Close, Announces 2015 Season
KPBS: Angela Carone
After two months of handwringing, upheaval and off-stage drama, the San Diego Opera’s board of directors voted unanimously to rescind a vote to close the company.

Dance Veterans Join Forces for the Betterment of Ballet
New York Times: Allan Kozinn
The dancer Cynthia Harvey, a principal for many years with the American Ballet Theater, has been coaching and staging ballets since she left the stage in 1996, but lately has had the feeling that there was something amiss in the ballet world – something that she and other retired dancers like Edward Villella, Isabelle Guérin, Ángel Corella and Steven Heathcote could help fix.

Met Orchestra’s Players Turn to Social Media
New York Times: Michael Cooper
The recently revamped website by the musicians of the Metropolitan Opera Orchestra — imagine a cross between Opera News and BuzzFeed — was recently overhauled by a group of its web-savvy younger players: an Internet start-up born in the orchestra.

Independent Music Labels Are in a Battle With YouTube
NY Times: Ben Sisario
Members of the Worldwide Independent Network, an umbrella for various trade groups around the world, complained on Thursday that the contracts YouTube had offered independents are “out of step with the marketplace for streaming,” and less favorable than those that have apparently been agreed to by the three major labels — Universal, Sony and Warner.

INTERNATIONAL

Kickstarter: Can Crowdfunding Save Culture?
The Telegraph (London): Paul Kendall
Kickstarter began as a way for small investors to 'bring creative projects to life'. But are the wrong people getting rich? Co-founder Yancey Strickler explains.

MARKETING

Marketing as Strategic Collaboration
Your Own Bone (Blog): Colleen Dilenschneider
If your organization still treats the marketing team as a “service” department instead of a critical, strategic resource, then it’s time to catch up. Audiences now expect organizations to operate from the outside-in (the market determines the relevance of your organization), and no longer from the inside-out (internal experts attempt to declare the market’s preferences).

The Homepage is Dead, and the Social Web has Won—Even at the New York Times
Quartz: Zachary M. Seward
Traffic to the New York Times homepage fell by half in the last two years, according to the newspaper’s internal review of its digital strategy. That’s not necessarily a reflection of any problems at the Times but the reality of how news is now distributed on the internet. Overall traffic to the Times isn’t falling; it’s just coming in through the “side door” more often.

INNOVATION

Opera Glasses, Google Edition
New York Times: Allan Kozinn
Opera companies have been toying in recent years with immersive performances. On Site Opera, a feisty company that was founded in 2012 has a solution: Google Glass.

What Television Will Look Like in 2025, According to Netflix
Wired.com: Issie Lapowsky
As a slew of other tech companies, from Amazon to Yahoo, compete with Netflix to move television online–and traditional broadcasters fight to protect their old business models–Neil Hunt (Netflix’s chief product officer) has a clear vision for how the war for our attention will play out by the year 2025. Here are a few of his predictions.

Why That Video Went Viral
NY Times: Natalie Kitroeff
Social sharing is powerful enough to topple dictatorships and profitable enough to merit multibillion-dollar investments. But scientists are only beginning to explore the psychological motivations that turn a link into “click bait” and propel a piece of content to Internet fame.

FOR FUN

Here's a Surprising Look at What Music Does to Your Brain
Policy Mic: DJ Lanphier
Two recent scientific studies on how the brain reacts when it's exposed to music suggest that there's something fundamentally physical and spiritual going on — something a lot like one basic human instinct.

JOB RESOURCES

Bridge: Worldwide Music Connection
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Log on at http://necmusic.edu/bridge.
Email jumpstar@indiana.edu for login information.

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Access to a large selection of jobs available in performing arts, post an anonymous resume, or create an alert to be notified of new vacancies.

Visit the Project Jumpstart website > Your career development and entrepreneurship program!

 
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