Indiana University

Marketing and Publicity

Print Style Guide

Color

The recommended color palettes provide a range of options for development of official print and electronic communications.

Primary Colors

The primary palette should be used in the rendering of the IU signature and in principal print and electronic communications such as stationery, banners, signage, Web sites, and student‑oriented materials.

Consistent use and careful matching are essential in establishing and maintaining a consistent and unified image.

The Pantone® colors should be used when printing stationery items. When a Pantone color is not available, the CMYK mix may be used. The HEX values are for screen display only.

Taken from the Indiana University Integrated Image Program.

IU Crimson

IU Crimson

Print: PMS 201 or C0 M100 Y63 K29
Web: Hex#7D110C

IU Cream

IU Cream

Print: PMS 9161 or C7 M9 Y20 K0
Web: Hex#F8F3D2

Black

Black

Print: K100
Web: Hex#000000

Dark Gray

Dark Gray

Print: K75
Web: Hex#636466

Medium Gray

Medium Gray

Print: K50
Web: Hex#939598

Light Gray

Light Gray

Print: K25
Web: Hex#BoB2B4


 

Secondary Colors

The secondary palette provides complementary options that you may choose to use with the primary palette colors.

The Pantone® colors should be used when printing stationery items. When a Pantone color is not available, the CMYK mix may be used. The HEX values are for screen display only.

Taken from the Indiana University Integrated Image Program.

Purple 

Purple

Print: PMS 268 or C71 M91 Y18 K25
Web: Hex#572E6A

Gold

Gold

Print: PMS 871 or C40 M45 Y75 K3
Web: Hex#A08659