Indiana University

Marketing and Publicity

Print Style Guide

Marks & Signatures Usage Guidelines

Every Jacobs School of Music publication (print and Web) must include a signature (either Jacobs School or Indiana University).

Please follow these guidelines for proper usage when setting up your artwork.

Examples of Usage

Print ad using the Jacobs School of Music signature Primary I Horizontal only.

If the Jacobs type treatment is not used, the signature used must be either Jacobs Primary I or Primary II.

Ad Sample

Program cover using the Jacobs type treatment and the Indiana University signature.

When the Jacobs type treatment is set at a large size or is in close proximity to the signature, either the Jacobs Secondary or the Indiana University signature should be used.

For guidelines on using the Indiana University signature, visit visualidentity.iu.edu/.

Program Cover

Print ad using the Jacobs type treatment and the Jacobs signature. Because the text treatment is small and far from the signature, with a lot of information in between, the Jacobs signature is used.

Music Brochure Cover

Web banner using Jacobs type treatment and the Indiana University signature.

Fanfare header



Signature Space Guidelines

Horizontal Configuration

When a signature incorporates a Block IU with an X value of 5/8 inch or larger, a clear area of 1X must surround the signature.

Non-signature elements such as type or images (excluding a background treatment) may not encroach on the clear area.

Taken from the Indiana University Integrated Image Program.

Signature Horizontal


Vertical Configuration

When a signature incorporates a Block IU with an X value of 5/8 inch or larger, a clear area of 1X must surround the signature.

Non-signature elements such as type or images (excluding a background treatment) may not encroach on the clear area.

Taken from the Indiana University Integrated Image Program.

Signature vertical



Limitations of Use

To maintain consistency and legibility in all applications, it is important that there are no alterations to any portion of the signature. Ensuring the proper use and placement f the signature and the text treatment maintains their power as recognizable symbols.

Never change the Jacobs School signatures or text treatment element's size and distance relationships in any way.

jacobs size

Never change the colors of Jacobs School signatures in any way.

Jacobs Color

Never change proportions of the signature or text treatment in any way.

Jacobs Streatch

Never add effects to the signature: motion blurs, outlines, bevels, patterns, etc.

Jacobs Bevel

Never enclose or crop the signature in a shape close to or up to the edges of the signature.

Jacobs Box

Never place the signature on a highly patterned background.

Jacobs Pattern

Never repeat or use the signature itself to create a border or pattern.

Jacobs Tile